Kanye West will soon be releasing his latest music video entitled “Coldest Winter.” And did you know what the director, Nabil Elderkin call it? He called it “haunting, minimalistic, slow and very visual.”
At first glance, it might look as a very insulting comment. But the truth of the matter is that it is such a huge complement. The clip was helmed by Nabil Elderkin, who also directed West’s “Paranoid” (featuring a cameo by Rihanna) and “Welcome to Heartbreak” singles.
For his part, Elderkin said that the latest release is a very personal reflection on emotions about West’s past relationship with his former fiancé. More than that, the song reflects whole and wide emotions about the passage of West’s mother, which features many of the mother-and-son’s works together.
Meanwhile, the lyrics are also very close to West as it goes much deeper than the video goes. Obviously, upon hearing the song, you know it is a very, very emotional one. The quality of West’s voice was also prevalent. He had replete with an ominous AutoTune-tinged quality to his voice; express his dismay over a lost of a loved one.
As one of his favorite lines, West said he wants “Goodbye my friend, will I ever love again?”
But as of at press time, the debut date for the “Coldest Winter” video had not been announced. But definitely, we are looking forward for its official release and how it will perform in the charts.
How do you think it will perform? Please do hit the comment button if you have heard or seen the video and share your thoughts to us.